Joe Gohari
ENG 2150
Prof Graves
Many services offer movies, shows, clothes for monthly payments such as companies like Netflix, Hulu, Threadbeast but what do those companies have that (VRL) doesn’t is that we offer real life examples to help the desired customers achieve virality. Not only will we explain different methods one can perform to actively pursue viralness, but we will also be providing the user with tips and tricks, clothing advice, talk and texts with our reputable brand managers and insider access to information that successful people have also used, using our same company.
First, we want to have a general sense of the type of people we want to market to. Based off the research we found that there is certain demographic that would mostly be interested in our service and that being more of the millennial age ranging from 15-23. We found that this generation is heavily involved with social media, where we plan to do the bulk of our marketing. We would like to campaign our service through advertisement in which we plan to create short videos that can be relayed over through your Instagram feeds in which we will have a page that user can visit and from there see what type of services we offer. Like Spotify, they offer a free trial before you subscribe to their premium app in which we offer something similar with a 7-day free trial where customers will be able to test out if they like the service and would want to continue using it.
Famous youtubers like David Dobrik and Jason Nash have manipulated the use of clickbait in their works to achieve more viewers and followers on their videos and channel. Clickbait is described as content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. With this method we can lure more customers into clicking on our page and once they have reached our site they will be presented with all the services and packages we have to offer. As well as this, we can create videos with similar to the videos of Highkey Airbuds on how they show how when using their product the user is able to do more and in their video scenarios jump higher and feel more free.
Not only will our marketing campaign consist of video ads and clickbait link but we will also advertise on TV and through paper ads in magazines. When people read magazines and especially reputable ones like vogue and cosmopolitan and see the famous models and actresses they will think how they could become just like them. That’s where our ad comes into place where we use some of the models on the magazine who have used our service, using them as an example of our business success.
Already 60 % of business today use viral marketing as a way of promoting their products and through advertising campaigns. This way of marketing is widely used which correlates with it being the most successful way of advertisement. We believe that with the current youth and millennial age we can successfully draw attention to our brand due to common demand for millennials to became viral. With examples of Bhad Babie and David Dobrik many kids are turning to their cameras as they video tape their everyday lives. So why not reach out to them and offer them a one of a kind services that will aid them in their desire to become famous. With the increase of social media usage and increasing number of hours kids spend on social media getting our brand out to the public won’t be a problem. Through our marketing campaign and through our variety of packages user will come by the dozen.