Here are my two examples of the logotypes, one is “google” and the other is “saks”
I think the “saks” logo is a good example, it use the black color for the background, and the white color for the words, it gives more impressive to people who see the logo by the first time. it uses the texture type and creates a visual illusion. also the words type really good, because it uses the contrast color for the logo, we can see the strong comparison.
The second is “google” it just very simple. The colors works not bad and it uses different words type are not very impressive. it is not very modern sans serif font. this logotype is what it is, nothing more interesting. because different forms could make me see or think in a different way. and this kind of deign can not direct the reader’s attention to some important things.
