Monthly Archives: April 2012

http://www.fastcompany.com/magazine/10/brandyou.html

This article describes that brand is all around the world and it is very important for a company.  Branding can be a company’s face to become known to consumers.  As the article said,”Today brands are everything, and all kinds of products and services. Nobody understands branding better than professional services firms. in today’s economy, and world branding is the most effective way to let people know the products and the company itself.

This article tells us more about the Naomi Klein’s article. and it mentions the importance of branding for a company to be successful. in Naomi’s article its about “No Space”, “No Choice”, “No Jobs”, and “No Logo”. it tells us how important the branding is.In the age of the brand, logos are everywhere.  Both articles give prime examples to support their arguments about the effectiveness of branding.  these two articles are all about how important the branding are in this world, and economy.