E-sports Min

http://www.nytimes.com/2013/08/12/business/media/amex-links-a-debit-card-to-an-online-video-game.html The multi famous online game LOL(League of Legend) took another step in creating more revenue. American Express decided to sponsor and create LOL prepaid cards, promoting online gaming. Consumers in this process buy gaming points with the prepaid card and earn the double amount points.For instance if a consumer bought twenty dollars worth of points he/she would get 40 dollars worth in reality. American Express  made this decision from the 32 million player fan base of LOL-the online gaming industry being quite huge. It is estimated costing 36 million dollars for this promotion to the market in America . With worries that it might lead to gaming addiction, it is really up to the marketers to decide the success and failure of this project. Ultimately, good news to the banking industry at major cities such as New York, for revenue and the popularity of prepaid card will increase. It also shows the change and creation in marketing.