It seems like the little man is making a lot more of a splash in the media pool. With the advancements of the Internet and the plethora of information we can find, we are able to shift from traditional media to a more wide spread interactive media we find with the web.
Jay Rosen’s example of the passengers who got their own boat is a perfect analogy. Everyone feels confident in their ability to operate their own boat and not have someone drive them around for God knows how long.
Why is this exactly? I feel like it has a lot to do with trust. We just can’t believe anyone anymore, we have to do our own fact checking. This article in NPR about disagreeing gives you some insight about how controversial we are. With the internet, we can fact check from thousands of different sources, not just the Big Six. The internet has made us all smarter, but also a lot more skeptical.
This horizontal shift in power gives us a voice, and it scares the hell out of people working in traditional media. Like Dave Winer said, “Once the user takes control, they never give it back.” I know I definitely won’t give it back.
The traditional media can’t familiarize themselves with all the different interests and passions that we all have. The Internet can. They’re appealing to the people who love the topic, written/created by the people who also love the topic. The public doesn’t care about profit, they care about sharing and appealing to the small market of people just like them. And with the Internet, you can find someone who has the same interests as you.
There is porn interest of it, NO EXCEPTIONS.