Small Business Proposal : Chelsea

“Eat Desserts First,” is the motto for the very quaint, home-style bakery in the historical Chelsea Market. Eleni’s is not your usual bakery; it is a thriving business, still maintaining its genuine customer satisfaction. Baked Goods made to the customer’s preference from creating your own cookies, to cupcakes, to wedding cakes and baked goods for businesses.

Besides for selling every day goods, Eleni’s gives back the community, including non-profit organizations TEAK, Operation Smile, Central Park Conservancy, Madison Square Park, Breast Cancer Research Foundation and Danielle Maria Arturi Foundation. Eleni’s is also partnered with Saks Fifth Avenue, Dean & Deluca, Neiman Marcus, and Barneys New York.

This high-class bakery in the middle of Chelsea Market caters to everyone in the community, including tourists stopping by to try their famous cookies made for every occasion.  There are many bakeries in the area, and 2 of them located in Chelsea Market so how does Eleni’s thrive? Their special qualities are their custom baked goods, online sales, their partnerships, philanthropy as well as their unique cookies catered to every different occasion, from Halloween to president’s day. What really set Eleni’s apart from the others however, is their history and the way they work. They want you to feel like a little kid licking the cupcake mixture off the wooden spoon when your mom isn’t looking, they want you to feel the sensation and the smell of the cake your grandmother used to make. It is about family, and bringing a piece of home with you and that it what makes Eleni’s unique over other bakeries in Chelsea. This business is certainly a part of Chelsea’s history as well and will be for a long time to come.

http://elenis.com/

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