News outlasts journalism in print or on-line, news was around before television, radio, and even the printing press. When people are in need of information and current events, they find it, or the data finds people. This premise is not expressed to undervalue the American Journalism, just to say that this trend like all others, has its place in the dynamic life of news in society. News will remain an integral part of any modern society, and it is not dependent on it’s means of communication.
“The Reconstruction of America Journalism” by Downie and Schudson is an important work in the Columbia Journalism Review. This article commemorates the history of journalism in America, documents its transformation to the present, and records the charter into the future. Journalism in America is changing, it has to, because American society is changing.
The technological revolution is still affecting aspects of our society and newspapers are just registering the shock and fear of the internet now. The internet offers everything, including the news, from different perspectives, in different languages, from different places, and this information is almost always free. Even the The New York Times can’t compete with that by continuing to operate the way it did ten years ago.
News is dynamic, so doesn’t it make sense that the people and companies that publish it should also have the flexibility and ability to change?
The answer is simple, they do, they have to, and they will. The only setback, if you can call it that here, is that news organizations became too comfortable where they are. For example, The New York Times did not have many worries when they could guarantee that Chanel, Chopard, and Tiffany & Co. would spends thousands on ad space. Editors were comforted in their limits, or lack thereof, and their expanding offices and staff. It seems like they forgot what it was like to fight for what they had, and in that way, they became lax in their reporting as well.
Now, things are changing, the internet is taking charge, and some journalists still don’t know how they fit into the equation. Others, are marking their territory in the non-profit journalism sector, niche media, and the new addition, bloggers. Not only are these internet journalists utilizing new resources, such as search engines like Google, they are also fierce in their fields.
Niche media journalists delve into, and command their topics; thereby offering more insight into a certain topic, such as local news, that larger newspapers would not be able to afford so much research and space for. There is an interesting trend to be considered through popular niche media outlets that were set up recently, a surprising number of them are actually concentrating on news in the political sphere. This seems to be a backward trend because political parties were the first owners of large newspapers. The news will get out, the outlets just change throughout the years.
Still, I believe that niche media in print has a chance to survive, if publishers tweak its appeal and availability. For example, The Financial Times is still invaluable to certain clientèle, who also use Blackberries, so they could make money by charging for their application to the smartphone. Other publications can do the same for I phones or even the Amazon Kindle, they just have to be open to the new trends.
If you want to stay in print and stay lucrative, I think you have to learn to share, and then save. For example, two newspapers that compete for the same readers could work together for certain features, or share the Arts section. That way, the section can get the attention and the reporting that it deserves. By utilizing this method there will be more depth in the stories or sections, and publications won’t have to stretch their resources severely.
Journalism should take back the word “investigative”. This costs a lot of money for a single paper to pay for, but it is still imperative that an article be investigative. For this demand, there should be a supply of on hire investigative research. Think the Associated Press, on local terms, and not selling entire articles, but just lucrative information, background or whatever is relevant, leaving reporters to complete the articles.
Then again, you don’t necessarily have to change, great newspapers can still be the best at what they do and sell because of that, so in that case, they should do what they do best and publish.