As the era of information society continues to develop, the trend of new media has spread to the public. To put it simply, new media is a medium for information dissemination based on digital technology and through the Internet. Ten years ago, the Internet age did not completely cover the world. People would subscribe to paper books, newspapers, and magazines, and we could only learn about news about the world through TV news or newspaper news. But today, ten years later, mobile phones have become an indispensable electronic device. We can get new news from all over the world at the fastest speed. For traditional media the emergence of new media is a new form of media developed after traditional media such as newspapers, radio, and television, and it affects our lives all the time. It opened new creative possibilities, revolutionized communication, and shaped contemporary culture and technology.
The article mentioned that “The identity of media has changed even more dramatically than that of the computer.” New media represented by the Internet is an emerging media form that has had an important impact on social development and people’s lives. And gradually penetrated into many fields such as politics, economy, and culture. In contrast, the emergence of electronic products only makes our lives more convenient, and the development of new media has been better developed based on electronic products.
Lev Manovich proposed five principles of new media to explain the differences between old and new media. These five principles also clearly reflect the importance of new media after transformation and will be the fundamental characteristics of new media language. New media breaks our reliance on stories and establishes a form of cultural production that is more reliant on databases. In the new media era, it will adjust the style and content of culture as the times change, and more and more cultural production will rely on databases. The emergence of new media deserves us to understand its basic logic, and we must adjust our thinking about new media to keep up with the pace of technological development.