In McLuhan’s The Medium Is the Massage, I have noticed that McLuhan says that: “Electric circuitry profoundly involves men with one another” (31). To that statement, I would both agree, and somehow disagree. Let me explain myself, and start by stating why I would agree, to then say why I would disagree.

I would agree that electric circuitry has connected people, and we see that every day. Indeed, one can instantaneously read about news happening at the other corner of the world, bypass time constraints and send emails that will be received in no time, meet with people online, and the list goes on and on.

However, I feel that this connectivity that McLuhan is talking about is not a physical one, and is rather virtual. That constitutes the main reason why I would disagree with McLuhan when he says that “electric circuitry profoundly involves men with one another” (31). As far as I am concerned, I think that this kind of electric circuitry does not completely involve men with one another. For instance, the notion of time is altered by this very connectivity, for we tend to want things instantly, and become impatient when things take longer than we are used to. In other words, fast has become the new norm, which could explain partially why we do not take time to socialize “physically” anymore, but do so rather via social networks, in a very brief and superficial fashion.