The Fashion Police
Posted by roshni on December 17, 2009So as many of you already know I couldn’t really make up my mind or ran into issues so switched my final book design like 3 times. Originally I wanted to create a book for my grandmother but the pictures I had were original photographs and scanning them into the pc didn’t give me high resolution pictures. So I changed my mind and went onto make a book on Napa Valley. I have been dying to go to Napa and have planned a trip in my spring break so I thought it would come into use when I travel i wont have to pickup 101 flyers or brochures as I would have everything ready in one book. But then I went out with my friend Pallavi to help her out with her photo shoot of 5th ave during Fashion Week. I have been to 5th avenue like a million times in my life and its always felt nice to be walking in 5th avenue except the day we went for photoshoot. All the stores on 5th avenue had some special activity going on. Stores were serving some finger bite snacks with wine or champagne. The people were walking around these stores were dressed as if they were attending the Oscar’s party.There was live band music with different performances. It actually felt wierd being around because we weren’t dressed appropriately.We were in our casual jeans with sneakers and were looked upon by people who probably wondered what the hell were we doing in these stores in the first place. We requested for permissions before we took pictures in any store so we didn’t offend anyone out there. It was a great experience, but I could never imagine really living that lifestyle which I thought was absolutely insane or crazy…. Common this is the time that everyone is talking about job loss and recession and then you really begin to wonder where is the recession. When I saw the pictures on my computer I was amazed…I found the pictures to be so good that I forgot all about my wine book and at once decided to change my book and make one for my friend. SHe is an excellent photographer and I wanted to make something that she can actually keep and show her work to other people. This is to small for her portfolio but definitely will be the icing on the cake for her. My experience with the printing this book was actually a disaster..I printed about 4-5 copies before the final version. Fedex or Staples were not able to give me the paper I wanted for my book so I had to use a professional printer. I am lucky I have a print shop I work with through my work who charged me his cost price and didn’t kill me for printing those four five copies. I think working on this final book has given me a lot more confidence for the future to be able to design and print properly.

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