Social media stars, also known as Internet celebrities, are people who’ve found fame and success via the Internet and social media, and they’ve become a big part of pop culture. But what exactly do these people do, and how do they make a living from being online? Some social media stars make YouTube videos, write jokes on Twitter, or post pictures on Instagram, just to name a few possibilities. In fact, the variety of subjects and broadcast media grows more diverse every day. Aside from creating content, stars reach out to their audience via social media, helping to create a direct, personal connection.
Kylie Jenner for example, with 146 million followers on Instagram can make upwards of 1 million on a single sponsored post because of her large following. She posts about 2 sponsored posts a month so she makes around 30 million dollars a year, simply off posting on Instagram. This number is around the same salary as Jamie Dimon the CEO of JPMorgan Chase the largest of the big four American banks.
It’s also not just the upper echelon of celebrities who are making insane profits, regular everyday people take to apps such as YouTube, tik tok, Instagram to build their brands. Brands feel like people connect better when they see people using their products in real time opposed to commercials or just old fashioned ads and studies show they are right, according to ABC News, corporate America spent over $4 billion on user-generated advertising in 2014.According to Business Insider, a 16-year-old Vine star can make $2,600 just by sharing one of her sponsor’s video with her followers on Twitter. Adweek reports that 1 million views on YouTube could bring in $800 to $8,000 for the star uploading the video. I’m
https://www.business.com/articles/social-media-stars-how-much-do-they-really-make/
https://edu.gcfglobal.org/en/digital-media-literacy/how-social-media-stars-make-money/1/