The article describing graphic design as a mode of visual communication called attention to the designer’s intent when creating material. In a world where most of us are constantly exposed to media, advertisements, and numerous other sources of graphic images, we rarely think twice about the process behind the images we come across daily. This article brought my attention to the use of white space and typography in the designs I come across on my way to school. I realized that white space, or negative space, can communicate just as much, sometimes even more, than the content itself. I also have to admit that typography was something I didn’t particularly pay attention to. It’s still a language I often use without truly understanding it. I’m looking forward to learning more through this course.
A question that came to mind as I read the article was: “How does a graphic designer establish the best balance between letterforms and images? What factors does he/she consider when deciding on the most effective way to communicate a message?” The article gave some clues: “people respond to images instinctively based on personalities, associations, and previous experience”. I suppose knowledge of trends, culture, psychology, and market research on consumer behavior helps inform the designer to create more effective material.
