Expressive Words – Susan Chen

Throughout all 25 designs, I realized that I caught myself leaning towards creating images that are symmetrical, or somewhat balanced. Maybe it’s because I am playing it safe but as my personal preference, I do not like images that are too scrambled and not uniform. I know the assignment was to put some variety into each word and into each letter such as changing the size and capitalization but I didn’t have the heart to go to that extreme. But then again, I experimented and did the wacky. For example, for the word Quiet, I set the word into an image of a clock because when I think of the word quiet, I find myself picturing me, the night before school, yelling at my brothers for making too much noise and shouting at them, QUIET do you know what time it is?

I used all four versions of Helvetica and decided that the one I would use the most is the regular, classic one. I learned that coming up with new ideas without repeating myself is very hard when you are just given a blank sheet of paper. I think it’s because I didn’t have a vision or spark in the project that really got me driven to think outside of the box. It took me a while to think of ideas for each word. Some I am proud of, some not so much. I am used to being told what to create and how designs should look. But after this project, I found it a bit of a challenge since I was given all the freedom to manipulate the words in whatever style I like under my command. It was also challenging to convert my PC ways of technology into learning the ways of a Mac. Same with using InDesign. This is the first time I am using this software. Struggling with using a mac and using a new program did cause some stress from me but I know that with time, everything will become second nature and the designs will come more fluidly to me.

One thought on “Expressive Words – Susan Chen

  1. Very good solutions, but you may have misunderstood the project. You were to use only one version/weight of Helvetica for all of the words.

    But, despite that, a very successful project for yu.

Comments are closed.