By Xinran Zhao

 The stop sign is familiar to drivers. We can see this sign everywhere. I have to say the design of the stop sign is very successful. It uses Helvetica typeface, and makes “stop” itself white against the red background to highlight the words. Its design plays an important role on warning drivers.

This simple design caught my attention. The contrast between the black “CHANEL” and the white “CHANCE” makes it stand out. It reminds me the words of simple, clean, and fashion. I can imagine the smell of the perfume is as fresh as the design.

This is a Victoria Secret’s coupon. I love it because it enlarged the “15 OFF” that makes people pay attention to it immediately. The black letters are even clearer to see by accompanying with light pink background. People all love promotion, so when I saw the promotion advertisement I was eager to look for something to buy. That’s why I think this design is successful. It simply achieve the purpose of a coupon.

I like this design the most. It remind me my last project, enhanced quotation, because the background of this bottle is colorful and complicated, just like my picture used for that project. However, the name of this wine is still obvious. This is what I want to learn about.

Another wine bottle with beautiful design. I think “BOMBAY” and “SAPPHIRE” together is the brand of it. Separate these two words and both words are designed along a curve which makes drinking wine a lot of fun.