So today, I went to Costco to shop with my mom with the intention of noticing different kinds of font. I mean Costco is one of the perfect place you can find hundreds of different styles and logos vying for your attention. So I went and took these pictures:

This Helvetica font of the European Cookies caught my eye. It’s simple yet the contrast of the color font with the yellow pastel makes the font style stand out.

I also saw this Garamond font type in the jasmine rice that we always buy and I thought it was very bold at the same time it wasn’t heavy in the eye. This must be because of how they spaced the letters. It works out pretty well.

It’s very easy to overlook this Baskerville font of the honeydews word because it is just one of the fonts in the fruit section. What made me take this picture is because I noticed how the bottoms of h and n are not flat. Then I remembered that that’s how Baskerville looks like and it caught my attention. I started looking at it more closely and it’s amazing that we don’t realize how this font style might be unintentional or intentional with how the package attracts consumers but it does play a part in doing just that.

When I think of Century Expanded, I’d think that it wold be, you know, expanded. So when I saw this Cristobal logo, I thought it was anything but Century Expanded. However, the R was very distinctive with the Century Expanded and that’s made me take this picture. The irony to this is that it’s not wide as we would normally see in this font but the height must have been stretched out so it fits with the label. I took a picture of this because it intrigued me.

My last picture is this Bodoni font of Turmeric and it was an interesting font to use for a vitamin supplement product. I see it in magazines and I’m wondering if they are trying to appeal to the eye by looking similar to the visual publications that people always read, or it could just because it looks neat and sharp, which in a medical sense works well. We almost bought it as well without having any research of what this product is about. You can see that the attraction I had with this font convinced to almost buy the product regardless of my lack of knowledge for the brand. This is the result of having a good font style.