Write at least two paragraphs talking about:
-Your design approach.
-the version of Helvetica that you used.
-what you learned from this project
Be sure to include your name.
Post your analysis in the category called Expressive Words
2050 Fall 2015
IBM logo by Paul Rand, 1981
Expressive Words – Grace Salas
In order to get great results, it’s really important for you to understand how sketches will help you communicate your design to the public. When I first started with my sketches, I did not have a clear idea of what I was doing. I had different words, a pencil and different ways to allocate those words, and try communicate the meaning of them, efficiently. Helvetica is a really interesting and fascinating typeface that can be found everywhere. I’ve decided to use Helvetica light and just play with the size throughout my tracing paper. While I was finishing with one, ideas came in droves.
After spending a long time doing sketches, it was time to put hands on InDesign. The words started to take form and meaning. I definitely enjoyed working with the word elegant. I tried to communicate the elegance present in that word, which I think, I successfully did it. I believe every word has its own challenge, but is your job to solve the puzzle. From this project I’ve have learned that the position, the way you allocate a word and the size can also help you to communicate the meaning inside each. I’ve learned that a word is set in certain position not just to look fancy, but because it is helping the viewers to understand the word.