I chose an article called, “A makeup company get a facelift.” The article explains how an African American company reentered the market after going bankrupt in 2019. The authors, Karen Grigsby and Erika Beras started discussing how back in the 60’s models of color couldn’t find their shades in the cosmetics they used. Therefore they had to mix multiples shades to finally obtain the one they desired, and that didn’t make them look pale. The Johnsons, who were extremely wealthy found out about this and in 1973 they started the company, Fashion Fair Cosmetics. This brand focused on making cosmetics for women of all types of skin color. At first the company was doing great but eventually, other companies like Sephora came across and managed to overshadow this brand since they acquired better marketing tactics like big brand launches with celebrities… In 2019 Fashion Fair was declared in bankruptcy. But surprisingly with the arrival of other brands designed for women of color like Fenty Beauty and Bobbi brown at Sephora, Fashion Fair also began to be sold there two years later.

Makeup has evolved significantly throughout the years. Nowadays we have a bigger variety of beauty products to choose from. Brands are being more inclusive by creating foundations, concealers and other cosmetics for all skin types. I think this is amazing because, as a girl I know the struggle of having to find the right shade that can suit your skin perfectly. Therefore I cannot even imagine how hard it must’ve been for all those models to even create their own shades with whatever product they had. This article didn’t change my point of view on this topic, It actually embraced it. Overall I’m really glad that now there are cosmetic shades for all skin types because makeup is an art that everyone should enjoy no matter their skin color, age or gender.