Design Approach

I first began by folding and drafting a various amounts of brochure formats and found myself to enjoy the simplicity of the traditional three-fold brochure. Besides making sure I included all the essential elements, I also made sure to have some sort of theme to go string my invitation together. Since I was also only allowed to use duotone for the project, I chose my colors wisely and decided that black and red would work well together in contrast to the off-white background. This led me to creating little symbols and shapes in red throughout my invitation to tie a common theme together.

Typefaces

The typefaces used in this project are Verdana, creating a bold emphasis for the title, Baskerville, because it is an extremely elegant and legible serif, and lastly Futura, due to its geometrical and modernist sans-serif look that went along well with the other fonts.

Paper

Choosing the paper was probably one of the more challenging aspects of the project that I did not expect. Not only was I extremely indecisive and overwhelmed with the hundreds of different types of paper, I also had trouble deciding which white/off-white would look best for my invitation. As of now, I’m still undecided as to what paper to use.

What I Learned

What I learned most for this project was the importance of the technicalities involved in every step of creating the invitation. I learned about the measurements for the document size, folds, bleeds, as well as how to properly chose the right Pantone colors. I also learned more about InDesign as well as Illustrator from creating the symbols used on my invitation. Lastly, I learned about how different the color and format look on the computer screen versus when it is physically printed. It’s important to have the right measurements or else the project will not print exactly how you want it to or it may cut off some aspects o of the document.