DESIGN APPROACH
Though the organization I chose to design a gift bag for caters to the youth, I knew the gift bag itself had to appeal to a more mature, affluent audience. Keeping this in mind, I still wanted the bag to be playful and light while conveying a serious message. Because of this, I chose to keep the subjects on the bag faceless. Instead, I gave them all “stars” as heads, implying that they are all stars, and the “Sky’s The Limit.” I have all of the subjects looking up at the sky in order to strengthen the message. As for the bad filler, I chose to use admission tickets, which directly suggests that by purchasing the bag you’re making it possible for a child to put on a show.
COLOR
I decided to use a 2-color model while designing the bag to maintain a clean design, and keep the printing cost down. For the stars I chose Pantone 803C, as it wasn’t too bright or too dull. I used “K” (black” for the subjects, but chose to add a gradation to symbolize the light from the star in the sky shining down on them and brightening up their path to success.
TYPEFACE
The font I used is titled “IMPACT.” I chose this font because it’s bold and grabs your attention, saying: “you have to read me.” It’s also a strong font, and that’s exactly what we’re looking for, strong supporters to help lift our youth up.
WHAT I LEARNED
I learned that there’s a message in every detail, from the design itself to the material you choose to use as handles. I also learned that cutting, especially die cutting, takes time, and is a skill to be mastered with time.
DESIGN APPROACH
I had fun working on the gift bag. It made me think about making this a reality someday. Opening a scholarship foundation is one of my goals. I know as a student and parent, it’s financially a challenge. I decided to use an image of a Latina mother and her children to promote the idea of an educated mother. Also, the quote that was on the gift bag was perfect for the cause. I wanted to make it simple and implement a tassel to symbolize graduation.
COLOR
I used a red that had a tint of pink to it. It was a feminine color and it was also a bold color that went well with the white and red tassel. I also used white to signify clarity and being bright.
TYPEFACE
I used Helvetica typeface. It was clear and cold to to the eye and it went will wit the design and color. It made the words stand out.
WHAT I LEARNED
I learned how to design according to a dimensional object. But since we already had designed the invitation bags, this was a lot easier.