Maximalism in South Richmond Hill
One common idea I noticed in the pictures I took is that the advertisements were very maximalist in design with a lot of bright colors. There is no white space left as the signs are filled with information.
As seen in the pictures above, these shops’ advertising is designed to grab one’s attention. 101 Meat Shop fills the outside up with a lot of pictures of their menu and it’s also filled with primary colors such as red and green. This will instantly make the shop stand out especially, in comparison to a monotone design. 101 Meat Shop also effectiveley gives out their information of what they sell being gyros, sandwiches and chicken over rice. Then we have Wireless World which is not as colorful as the previous example but it still stands out in my opinion because it uses white letters on a black background. Wireless World provides information of what they deal in which includes selling prepaid phones, repairs and accessories. They also tell you what provider plans they accept. I feel that for a phone store, you don’t need that more information so I think they used their space effectively. As for the last picture, there is a lot of information provided to the point where I am confused on what type of store this is. In fact, the very bottom letters are actually cut off on the shop’s name. It seems like a combination of a lot of different things the store specializes in so it makes sense that this store is so maximalist. They divide the information into 4 different boxes, which makes it look very cluttered. While 4 boxes seem to have similar color schemes, they still look very different from each other and it doesn’t look cohesive. As such, I feel that this shop did not achieve the desired effect although I understand that they might have a lot more information than the average advertiser.