Who Moved My Watercooler? Baruch Alumni Contemplate Modern Office Culture

Over the past five years, the knowledge and service-based employment sectors in which many Baruch graduates have built their careers have faced uncharted waters. With the emergence of Covid-19 as a global health threat in 2020, companies and employees alike were challenged to adapt to new ways of conducting business, shifting to remote and hybrid … Continue reading Who Moved My Watercooler? Baruch Alumni Contemplate Modern Office Culture

Baruch Fosters Discourse on Workplace Challenges

Baruch College, situated in the world’s business capital, is at the forefront of research, analysis, and discourse on subjects related to the modern world of corporate and professional work. Since the Covid-19 pandemic, Baruch faculty have led the conversation on the multifaceted business, education, and societal implications of recent workplace trends and developments. Baruch faculty … Continue reading Baruch Fosters Discourse on Workplace Challenges

Playing Well With Others

For Kristi Zhang (’14), every day at work involves a healthy dose of fun.  Zhang is the global marketing manager of LEGO Friends, a franchise within the multinational toy company the LEGO Group. Based in Billund, Denmark, she collaborates with marketing executives to develop and implement strategies to bring children joy with LEGO sets.  The … Continue reading Playing Well With Others

With Ethics in Mind

For Kimberly Bloomston (’05), technology and ethics go hand in hand. The former philosophy major, now chief product officer at the San Francisco-based tech company LiveRamp, keeps ethics at the forefront of her work. Bloomston always had a curiosity for learning.  An avid chess player, she has always been fascinated by how people think, and … Continue reading With Ethics in Mind

Finding Solutions to Social Media Addiction

Social media addiction grows more complex each day for average users, companies, and influencers.  Isaac Vaghefi, PhD—an assistant professor of information systems at Baruch’s Zicklin School of Business—is tackling the issue. Through his research, he explores why people develop addictions, potential policy solutions such as phone bans in schools, and exceptions to the rules.  Vaghefi’s … Continue reading Finding Solutions to Social Media Addiction

A Transformational Gift

Baruch’s Weissman School of Arts and Sciences received a grant of nearly $2 million—the largest gift since its naming— thanks to the generosity of the Edmond J. Safra Foundation. The grant will support the housing and digitization of the newly acquired Edmond J. Safra Republic National Bank of New York (RNBNY) Archives, provide scholarships for … Continue reading A Transformational Gift