First prize in the 2011 Health Administration Case Competition was awarded to ( from left) Doran Ricks (MBA ’12), Lidia Bernik (MBA ’12), and Amelia Shapiro (MBA ’12). “These students are wonderful ambassadors for the Zicklin School of Business,” said Frank Fletcher, Zicklin’s director of graduate studies. Also shown (center): Dr. Will Ferniany, CEO, UAB Health System.

Once again, Baruch College students took home the top prize at a national case competition. A team from the joint Baruch/Mt. Sinai Graduate Program in Health Care Administration topped teams from 28 other national graduate schools to win the fifth annual Health Administration Case Competition. First prize was $9,000.

The competition is conducted by the Department of Health Services Administration at the University of Alabama at Birmingham. This was the first time Baruch/Mt. Sinai MBA students entered the challenge.

Each competing team prepared a comprehensive analysis and developed a set of practical recommendations in the areas of leadership, staffing, operational efficiency, design challenges, finance, and marketing for Memorial Hermann Healthcare System in Houston. “The students’ analysis was on par with what we would expect from paid consultants,” said Chuck Stokes, Hermann Healthcare System COO.

For the past several years, the Zicklin School has increased its support of student competitions. “Competitions blend both academics and real-world professional skills,” says Zicklin Dean John Elliott. “The shared team experience, the application of leadership and time management skills, and the expanded professional networks that result offer lasting benefits.”

Zicklin students participate in about a dozen competitions annually and have taken home top prizes in the Aspen Institute’s Business & Society International MBA Case Competition, the Collegiate ECHO Direct/Interactive Marketing Challenge, the ACG Cup, and Reaching Out MBA Case Writing Competition as well as the Baruch College Invitational Entrepreneurial Competition, open New York City-wide.

Visit Zicklin’s competition webpage for news, advice, and videos at www.baruch.cuny.edu/bizcompetitions.

—Diane Harrigan