The Zicklin School of Business gained its third named department with the recent dedication of the Allen G. Aaronson Department of Marketing and International Business. Aaronson (’48) (above) has called Baruch College his “first allegiance” and “the cornerstone of my education.” His gift, which benefits the department at an unprecedented level, will be used to recruit and retain the highest-quality faculty, provide enhanced training and support for students, support research programs, and sponsor workshops and conferences, among other initiatives.
“It has been my pleasure to come to know Allen better,” says Zicklin Dean John Elliott. “When I speak to our current students and recent graduates, I often cite the example of his significant career and generosity, reminding them that they do, indeed, ‘stand on the shoulders of giants.’”
Aaronson, CEO and president of AVRS, Inc., a management company, is a member of Baruch’s 17 Lex Society and Benchmark Society.
—Diane Harrigan