Innovation can be described as saving energy/ time or making things more convenient for people, and solving the main issues within society. When large companies focus too much on trying to generate new ideas, they may go off track and not create something innovative or solve any problems. This can lead to other issues such as not finding enough demand from consumers which would make them operate at a loss. This is called Innovation Theater. EVERYONE WANTS TO BE AN INNOVATOR, BUT IT TAKES A LOT MORE THAN JUST A GREAT IDEA. YOU NEED TO WANT THIS CHANGE WITH A PURPOSE, MEANING SOMETHING BEYOND JUST MONEY!