Competitive analysis and mission statement: For this assignment you will research your competition and then write a statement that clearly outlines the mission you will accomplish with your journalistic blog.
For the competitive analysis, find four to five other sites that most closely vie for the audience you hope to reach with your blog. Explain briefly what each site covers and the types of posts they create to meet their missions. Include what you think they do well and areas where you think they fall short. Read their “About” pages and analyze whether you think they do a good job meeting their stated purposes. Make note of their use of multimedia, aggregation and original reporting. Highlight one or two of the posts that you think are well done. At the end of this analysis, draw some conclusions about where you think your blog fits into the network of blogs already working in your topic area. Identify areas where you can fill voids or offer fresh content that isn’t already being produced.
For the mission statement, look closely at the conclusions you reached in your competitive analysis and use them to shape a clear mission statement for your blog. Include who your target audience is and the type of content readers can expect to find. State clearly and simply why readers should come to your blog over others who are writing about the same subject matter. Describe the different type of posts that you will create. End with a clear statement of what you hope to accomplish with your reporting.
I’m looking for clear, grammatically correct writing that shows you have done your research and have thoughtfully set out a mission plan. This paper, which is one of your main grades for the semester, should be about four pages. You will hand in a hard copy to me on the 14th.