Blog # 3

Our group’s social entrepreneur proposal is based on smoking cessation programs created and run by the government and other non-profit agencies. Smoking is a very important and serious public health concern and we would like to address smokers from a slightly different angle. Most of today’s cessation intervention programs focus on motivating people to quit smoking by pointing out the health risks of smoking. However we propose, based on recent research, that an economic focus would be more effective at really motivating smokers to quit. This project would be very important to society because it will address a widespread and serious health issue and will do so from a unique and novel perspective. There is significant funding provided by many government agencies to combat smoking and we do not feel that we will have much trouble securing financial resources for the project, especially given the relatively low cost of our proposed project.