Theme #1: Multilingual Signage ( English & Spanish) are the two main focus languages that is used within the neighborhood for the community of Corona.

Figure 1 & Figure 2: Small Local businesses Use of Bilingual Language

A pattern that we see in Corona to Roosevelt Ave are the signs that are displayed above the storefronts, that are read in both Spanish and English. In the linguistic landscape both of those two languages are what are being used to communicate to the community. A deli’s store front in Corona (Figure 1) reads “Lindo Bebe” along with “Baby products” below it. Along with many other businesses’ in Corona such as in figure 2 stating ” El Cafecito de Mami” storefronts serve vital to the area’s linguistic landscape because of the use of the bilingual signs. We can assume that the business use of both Spanish and english are used to inform individuals more about the business function and purpose. At the same time staying true to their cultural language by using Spanish but utilizing English to promote their business more effectively to a wider audience other than just Spanish speaking communities.

Figure 3: 103st Corona Palaza Primarly English Signs

Although there is a mix of languages between English and Spanish, English is primarily used in Corona throughout Roosevelt’s streets. English is a fundamental language that the business uses to communicate to the public. For example in (Figure 3) we can see several small business having English as their primary language for their storefronts like “ Pediatric Dentist, Nails, Braces, Vision etc.” This indicates that English serves as the dominant language for advertisement and public communication in the area, while at the same time there is the presence of Spanish advertisement sign language that is still used that reflects the neighborhood’s rich cultural and linguistic diversity. This mix of language helps local businesses connect and inform to local Corona residents where both linguistic languages and backgrounds ensure there is information available to both Spanish and English speaking residents.