Rhetorical and Visual Analysis of Reddy Care Physical & Occupational Therapy Website and Job Ad
Reddy Care Physical & Occupational Therapy makes their job ad and website effective due to clarity, friendly and professional appeal. They are looking for students and entry-level workers who want a career in physical therapy and they use specific language and design elements to their advantage. I will assess how they employ ethos (credibility), pathos (emotion) and logos and also the visual elements of the website to support such ideas.
Ethos-Credibility
It’s clear in the job post and on the website that Reddy Care is a legitimate, thriving operation. They say that the company was established in 2003 and they have been honored by Inc. 5000. This lets potentials know that the company has been around for a while, yet still expanding. They state that the company is “physical therapist owned,” which means those who were once operating in the trenches understand the nuances of the business. Even for someone like myself who is new to the healthcare field, this information makes me believe that this company is credible and reliable.
Pathos – Appeal to emotion
The job application is extremely clear and easy to understand. The tasks are listed in a very straightforward way. For example, they write that you will “greet patients,” “assist therapists,” “clean tables” and “prepare hot and cold packs.” This means I would know exactly what would be expected of me. In addition, they outline their hourly pay at $16.50 which is honest and gives someone the opportunity to know if this position is a fit for them. When a position is this honest, I cannot help but appreciate it all the more, especially for someone who is applying for their very first position in the healthcare field.
Visual Design – Soothing Colors Reminiscent of Healthcare
The Reddy Care website uses simple colors of white and blue predominantly. The colors are calming and similar to clean cut sites usually found in medical fields. They exude trust, cleanliness and calm. The images are of real people doing physical therapy. This makes the position seem realistic and as if they care about their clients. The font is easy to read and there aren’t too many links to overwhelm the user so navigation is easy.
The site is very organized. There’s a clear and easy click on the homepage to “Careers,” “About Us” and “Services.” This means that the traffic of those looking to apply will easily find the information they seek. This also shows that the company wants to make things easy for prospective employees—and prospective employees like me—on their journey.
Acknowledge their Audience
It’s clear that Reddy Care created this job post and site for students and entry-level employment. The language is not overly complicated, although still, professional. The fact that they say they’re willing to train students still learning makes me feel targeted since I do not have any formal clinical experience yet. In addition, they say they assist with “personalized onboarding” which allows me to believe that they’re willing to train and help new team members. Exactly what someone like me would need at this point in time.
Final Thoughts The job posting and the website resonate with the heart of the organization—people, progress, partnership. The tone is very conversational yet succinctly presented which is easy for potential hires to navigate for this compassionate employment opportunity. I would feel comfortable applying because the company is honest, warm, and seemingly professional. They care enough to create this job posting and website to help others not only determine what the position entails but also what the company culture is like. I would love to work there.