Is it Social Media Marketing?
No, but partially correct.

Social marketing “borrows” some tools from commercial marketing (ex. social media) to productively influence the society by actually changing their target audiences’ behavior not just to raise the awareness of the issue that they are promoting.

Since the 1970s, Philip Kotler has been actively seeking the possibility of introducing marketing concepts into the field of social issues, advocating that behavior or concept be packaged as a “commodity” in exchange for the target customer group to “establish new behavior” as a reward. In this regard, social marketing refers to the application of principles and skills of commercial marketing in social units to improve social goals and concepts and change behavior patterns. The formation of the concept of social marketing stems from corporate social responsibility; meanwhile, it is also the concrete result under the campaign of marketing concept expansion.