The best part of Obama’s 2004 speech was a passage toward the end. He dismissed the “spin masters and the negative ad peddlers” and made observations about America’s divides. He offered a vision of national unity. He addressed “fellow Americans, Democrats, Republicans, independents.” He turned the words “the United States of America” into a succession of crescendos:
There’s not a liberal America and a conservative America; there’s the United States of America. There’s not a black America and white America and Latino America and Asian America; there’s the United States of America…
I love how he stated in this quote that we are all equal and we should stay together to make a better United States of America. Obama uses decorum to identify with his audience and make them feel as though they can relate to him because of his troubling youth and unfortunate upbringing. Obama constantly makes himself seem virtuous to his audience and tactfully proves that he shares their values and is there to support them because he knows what they’re going through. He definitely appeals to the pathos of the audience, touching their hearts and sympathizing with the electorate in an attempt to acquire the 2012 presidental nomination.