Have you ever thought about starting your own business but find it increasingly hard to come up with a good idea? Have you been working at a company where they are floating new ideas and products in the market but are not getting successful and profitable responses? Many companies are moving into the direction of Design thinking (DT). Design Thinking is a concept that is based on providing real time solutions to the problems faced by the consumers. It is a unique concept which requires the person or company to first understand the need of the market or customer and carefully creating the solution that revolves around solving their problems.
There are many factors that contribute to Design Thinking, Empathy being the most significant one. Being empathetic makes the concept of DT simpler. When you spend time with people, experience what they go through and face the problems yourself, it gives you a better understanding of the issues. This whole experience in turn assists you in identifying the best solution for those problems. If you do not experience the problems, we will not be able to understand the exact nature of what the customers need or go through.
Stay tuned for my next blog for more insights into Design Thinking and more upon how to come up with an idea and start your own business!