Today I attended a marketing career expo to satisfy my final blog requirement. While at the event I learned quite a lot about the field of marketing, which is something I am quite interested in. As of now I have my intended major as business management, but I always had an interest in marketing. I enjoy talking to people and I want to be able to travel when I work. It is a dream of mine to be working for a company that would send me all over the world. A month in France? I’m down. Two weeks in Tokyo? I’m already out the door. Even if the travelling is relegated to within the US, I would cherish that job. And the field of marketing is where I have a pretty good shot at making that dream job a reality. I am also really into pop culture; a self- proclaimed nerd dare I say. In the field of marketing this is actually desired by many. Compared to most other “suit and tie” business jobs Baruch grooms us for marketing is unique in that it embraces expression. The primary goal for a marketer, per the expo, is to show their respective company in a positive light to the public. Whether this be through social media, television, the internet, or even spoken word, many times the creativity of these marketers is remembered. Jingles of companies, slogans, even colors are all done by someone in the marketing field. And that interests me more than any “normal” business job does. After attending this career expo, I may be experiencing a change of heart in regard to my intended major. And that is what college is all about, embracing and accepting change. I truly enjoyed this expo and am very grateful to have been given the opportunity to meet so many people in the field of work that interests me so much.
-Joseph Viscuso