For the career blog post, I looked through various options for an event to attend that would fill my interests, but also meet the goals for the assignment. Lucky for me I didn’t even have to utilize the STARR search career program, because I found an event on a bulletin Board, that Baruch was already having. The event was called the Marketing Career Expo, held on November 16th on the 14th floor of the NVC, and was open for all Baruch students to attend. I figured this event was perfect for me, since my intended major is marketing and I have interest in the field. The meeting overall was rather insightful and informative, filled with students and guest speakers who had experience in the marketing and business field, or were on their way into the field. There was an informative session do outline the paths of marketing and the roads one can take in the work field. A major portion outlined the differences between advertisement and marketing, which was a very educational session, clearing up some gray areas. To sum it up, what I understood is that advertisement is just one main element of marketing, advertising is the component that gets the word out, to the media and public about a product etc., marketing is the greater whole. Aside from the speakers on marketing and advertisement, there was also some advice on choosing majors, how one should decide early on so that they can distinguish goals and know what path they want to take. I completely agree with this concept, but it’s also good to dabble a bit in a lot of majors to see what the perfect fit for you is. Lastly a really cool feature of the event was the networking exercises and information session. At the table I sat at I was given an exercise to network with the people around me and talk about goals, aspirations, backgrounds etc., I enjoyed the exercise because I love interacting and getting to know people. Overall the event was interesting and I definitely came out of it with new knowledge, which is a success in my book.
