Category Archives: Blog 02

Krauss Vs. McLuhan

As Krauss discusses the fact that video arts are indeed narcissistic, she discusses how she sees the medium of video as something psychological rather than physical and it is not materialistic. Meanwhile, McLuhan focusses on Hot & Cold media which in a way it refers to the types of resolutions that one gets when discussing […]

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Krauss & Mcluhan

Mcluhan goes in depth to describe to his reader hot media and cold media. Hot media is anything in high definition, little audience participation is required and it is filled with data. Hot media to me seems more like non-fiction or informational. In addition to these, hot media could also be a large, extensive and […]

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Discussion of “Video: The Aesthetics of Narcissism” By Krauss Vs. “Media Hot and Cold” By McLuhan

In “Video: The Aesthetics of Narcissism” Krauss discusses video strategies such as: mirror-reflection, installation forms of video which use the medium as a sub-species of painting, and a triangular relationship created between a video camera, an instrument that will project the live camera image onto the surface of a wall, and the wall itself.  I could use mirror-reflection in […]

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Blog #2

The three video strategies that Krauss discusses that I would use is mirror reflection, centering, and the split screen strategy. I would use mirror reflection when I need to show how a stimulus effects both my self-image and the image those see when looking at me. I think depending on the subject matter it would […]

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