Krauss discusses different video strategies and my personal three favorites, or rather the techniques that I would love to use would be mirroring (Boomerang), maybe in both an auditory and visual sense because I feel like it’s a sure fire way to get a lot of emotion into a scene.
Another strategy he discusses is centering. I feel like I do this already in photos but on a much lower scale. On Instagram, you are given the ability to focus on a certain spot in the photo and have everything around it blurry so your focus is on one location.
The last one is reflexiveness. This is one of my favorites because you can see two sides of the equation at once. The photo that accompanies this portion of the text shows the same image while having different viewpoints. Although reflection and reflexiveness can seem like they’re essentially trying to portray two perspectives at the same time, the difference lies with how they are conveying the symmetry. One, mirroring, is an external symmetry while reflexive symmetry means symmetry from within.
Upon reading McLuhan’s “Understanding the Media,” I expected to read about media that received a lot of traffic, basing it off of the slang term of “hot” and “cold” media to be something that wasn’t that recognized which was clearly not what it meant at all. I learned that it was a way to engage your viewers at different levels of intensity. Typically high definition productions would be considered hot media because the viewer doesn’t need to try too much to fill in the details of a show/movie. If you want to engage someone right away and give them the message, “hot” media, such as a film would be a great way to get someone involved quickly. Whereas if you want the viewer to dig a little deeper before getting the meat of the message, you’d be using “cool” media, such as a comic book. This is because the quality of the art is lower, not in the sense of the visuals, but the details cannot all be seen.