This article describes the change in consumption due to effects of social media and internet. Companies have been taking advantage of attention. Attention was so easy to attain at one point where once you asked for a minute of someone’s day it was possible but now with companies exciting marketing strategies to attain our attention, our attention span has gotten shorter plus it’s been changing the way we interact as humans. I was surprised to know that google’s “Adsense” sells highest searched terms to companies in which companies use that to attract any bit of attention from consumers.