Tag Archives: Factors and Influence of consumer purchasing

In the article Factors That Influence Consumer Purchasing by Steve Jonathan, showed that each individual different types of factors play role in consumer’s life while purchasing a product.  The reason I choose that article because the article gives a relevant idea that we studied in the class that different classes’ consumers has a different type of taste and goal to purchase a product. For example: according to article,” Various factors influence purchasing habits including personal, social, psychological and cultural factors”.  Consumer’s buying behavior is influence by their interest, status, and attitude. As a Social Factor, people always make a certain type of buying selection based on their position and status. On the other hand, Psychological factor influence consumer’s behavior through their beliefs and attitude.  Motivation help consumer to find the satisfaction of their buying goods and services and Perception helps to make the decision to buy the product.  At last, cultural factor make a big influence based on consumers basic values, ideals, and behaviors.  Cultural influences vary to one to another, such as subculture and social class.  According to subculture people share their values system and that subculture form of social cultural spread their interest and habits while purchasing a product.