Tag Archives: I want it!

Children are experience as consumer in this today’s world.  They are being confronted by commercial every place they go; such as school, park, play ground and so on.  According to this article, it revealed that parents are being pressurized today to buy things to fulfill their kid’s desire. The reason I choose that article, because this article finds the related idea that we watched movie in the class on child consumer. Industries are spending so much money on kid’s appliances and objects. TV station, newspaper, radio station, magazine and many more other sources are out there which making kids demandable for their products. Advertizing company and marketers are making a target toward youth society to expand their markets. Ads industries are being acknowledged about children attention and their want. There fore the commercial by marketers are easily making children to how to want and demand for their objects.  In addition, food industries are taking place in these processes as well. For example: McDonalds are always offering gift with their meal which always catches kid’s attention.  On the other hand, it has seen that some commercial is violent and inappropriate and later this type of ads causing boy’s to act violent and girls to act their self worth by their appearance.

Based on psychological knowledge, the industry and marketers are making these kids feel that owning something causes feel better and happy. These ads and commercials are trying to manipulate children’s behaviors. Children are often being stubborn to get their products. Parents are loosing control on their children. Children’s preferences are increasing day by day.