Tag Archives: Media & Advertising

Smoking Ads Aimed At Kids – Downside of Child Marketing

Posted on August 10, 2011 by ylukovsky

We have been watching a lot of videos and reading a lot of material regarding marketers targeting children. We heard a lot of different voices and opinions, but the general tone of the conversation in my opinion was that companies go overboard and take advantage of children, and also put parents in a very vulnerable and somewhat defenseless position, because they cannot always afford every item on the child’s list. The dolls with the very provocative outfits, the girls in the movies and the girls in the songs, talking about and acting out very serious adult sexual situations all have affects on little girls in a negative manner. We’ve all seen the eleven year old girl walking down the street in a mini – skirt tank top and high heels, completely inappropriate attire for a anyone let alone a prepubescent girl. Also all the movies and video games with all the violent images of shootings, stabbings, murders desensitize kids to violence, and condition kids (mainly boys) to think that that is how they are supposed to act and make them more predisposed to being violent themselves. It doesn’t end there, companies even go as far as marketing lethal products like tobacco to children. They will put cartoon characters on the cigarette displays, and associate characters that the kids are familiar with, with tobacco. They call this building brand loyalty. These kids don’t stand a chance, and then people wonder why they are smoking at twelve years old, because this crap has been pumped into their brain since they weren’t even old enough to understand what was being done to them. The clip I am showing is an extreme, but its really not as far fetched as people may think.    2 year old smokes 2 packs a day

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Media & Advertising

Posted on August 8, 2011 by nadya.mingo

http://www.nytimes.com/2011/08/04/business/media/promoting-products-using-social-media-advertising.html?ref=media

According to the above article MySpace, Facebook and Twitter have become the world’s leading social media for not only networking with friends and family but a prime way to promote businesses and product lines. These social networks have developed ways that browsers can click on links to see companies’ ads on their Facebook or either Twitter without having to actually leave their page also viewing commercial links from YouTube posted on their walls etc. They refer to this as a “cold-based ad platform”. Social Network is absolutely one of the best ways to advertise companies due to the increasing use of these networks by billions of people worldwide on an everyday basis. It has said that users spend at least 30 second consuming time on ads. In addition to that companies are looking into making ads more accessible to consumers on these social networks.

 Kontera is a media and technology company that is taking a very similar concept with its marketing in today’s technology. They have actually developed a way that advertisers pay for keywords to be hyperlinked within its blog or article. So basically when consumers click on the words of their choice it often takes users to the advertiser’s website. Kontera also uses a system called “In text ads”. For example Verizon does not promote their business over social networks like Facebook or Twitter accounts instead they advertise using their sponsor Will Power, the race car driver who competes in the Indy Racing League.

It thus shows that we are in a new era of marketing with the new online social media that is increasingly becoming popular, companies are capitalizing on this audience in order to gain a better advantage of increasing their market share.

 

 

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