Tag Archives: segmented marketing

N.F.L.’s Official Air Freshener Aims at Female Fans, and the Cleanup

Posted on August 22, 2011 by Aissata Kebe

N.F.L. Febreze Commercial

This New York Times article is about market segmentation in which women are the targeted viewers. Febreze is an official sponsor for the NFL, therefore they use their commercial time to sell their product to women showing a video of a group of men who are watching a football game in lady’s house. The commercial shows the mess and stench the guys leave behind and give the solution of Febreze that will get rid of the unpleasant smells.

“Earlier today your living room was game day central — a place for friends, family and your husband’s trademark victory dance,” says a voiceover, as attendees are seen celebrating. “Now the crowd is gone and all that remains is the stink. But you’re ready, because Febreze Air Effects cleans away tough game-day odors in the air — sweat socks, chicken wings, garlic dip — and leaves a light, fresh scent.”

The commercial is a clever one to make women turn to this product even though the NFL is mostly viewed by a male audience because apparently there is a stereotype that women don’t like football. “Scott Beal, brand manager for Febreze, said the line of air and fabric fresheners was directed at women, especially mothers, and that the brand ‘reaches our core consumer in a contextually relevant way’ through the N.F.L.

This the link of the video: N.F.L. Febreze Commercial

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Facebook Targeted by Anonymous

Posted on August 15, 2011 by ryhan

In a recent article in businessinsider an impending attack on facebook by the hacktivist group known as Anonymous was discussed. They claim that the reason for the attack on facebook is because of facebook invading the privacy of all its users claiming that facebook knows more about their users than even their own families. This whole internet hacktivism seems to be an interesting topic and although may not have much correlation with how families operate, it would be interesting to see what happens when the largest social network is shut down.

My own take on why Anonymous exists is that this all can stem from growth in segmented marketing and the Patriot Act. Our every key stroke that we make online can be recorded and every site we visit is definitely recorded. I always get freaked out on how accurate the advertisements on facebook are because they all have to do with something that I am interested in. I believe with the addition of the patriot act it has made it easier for the government and corporations who maybe lobby for certain influential parts of the government to monitor the every move of citizens.

Whether it is for security or marketing we are being watched, our friends are being watched, and our families are being watched. Popular culture, which can be decided through segmented marketing, can now possibly be more controlled if we are watched more closely. While I am not a supporter of Anonymous I do feel it would be interesting to see people’s reaction when facebook is shut down for a period of time, just to see if there is any chaos that ensues. Whether it is from people who can’t access their page or from marketers who can’t look at what people are typing to figure out what to sell certain individuals.

-Ryhan Ahmad

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