It is essential to know your target audience and build a social following around it. For example, If your audience are women between the ages of 18-30 it would be impactful to get in touch with influencers. Aka people who have a large social media following. You could request them to post a picture of them wearing your piece, and even mention your brand to their audience.

*It is essential to remember that many could request payment to post a picture on their social media. Therefore, some key ways to avoid this payment is offer the influencer a commission for every piece sold from their post and or gift them pieces every upcoming season!

*check out my post about “The Art of Messaging on Social Media” to have a grasp on what to do and not to do when it comes to reaching out to individuals in the fashion world.