It is important to remember some key aspects when messaging others on social media for your business.

Negatives:

• This is their private/ personal account.
• Could be a sign of desperation
• Many people do not answer or look at their inbox
• More informal than an email

Positives:

• Way of reaching out to people
• Easy and convienent
• Can build your network and contact list
• popular way of getting your name out their