When you walk outside of Madison Square Garden into this windy 7:00 PM air, filled with rowdy Knicks fans pouring in the arena with orange, blue and white colors on, it is a Knicks wonderland. It is 19,812 fans ripping off the Spike Lee fashion line that thankfully, does not really exist. It is not until you find a way to blend blue and orange with everything and walk around Manhattan with no shame, where you can really say you are a New York Knicks fan.
However, this night is not a moment to cherish because of the New York Knicks. After all, the lights outside of the ‘World’s Most Famous Arena’ should look quite unfamiliar for most Knicks fans. There is no orange and no blue being highlighted for team spirit tonight. All you see is the color purple.
No, this is not an ode to the Steven Spielberg movie with Whoopi Goldberg because there is only room for one director at Madison Square Garden and that is Spike Lee. Sit down Spike, I got you covered. The color purple means something much more to the Garden.
It is something you can’t recite in the lyrics to Frank Sinatra’s New York, New York, or Jay Z’s Empire State of Mind, and definitely not Nas’ N.Y. State of Mind because, you know, the company’s slogan is not ‘be having dreams that I’m a gangsta,’ although that line is a classic New York rap line. It is a dream that a Knicks fan can’t dream of but can help manifest for others in need through, the Garden of Dreams.
“The Garden of Dreams foundation is a non profit charity that makes dreams come true for thousands of children facing obstacles each year. The Madison Square Garden company has granted wishes and opportunities year after year,” says Daniel Armstrong, a Madison Square Garden Employee.
This non-profit organization works with 25 partner organizations throughout the New York tri-state area. In order to reach the children, who could face obstacles like poverty, illness, homelessness or foster care, the foundation would work with hospitals, community-based organizations, and wish organizations.
Since 2006, the ‘Garden of Dreams’ foundation has created once-in-a-lifetime moments and experiences for more than 275,000 children in need including their families.
The foundation is most proud of the 500+ events they have a year for the foundation, include the Garden of Dreams fashion show, the annual talent show at Radio City Music Hall, and the prom in theater at Madison Square Garden. Most notably, there are toy and coat drives, turkey drives during the Thanksgiving with the either the New York Knicks or New York Rangers helping out, and the ‘Make a Dream Come True’ program.
Madison Square Garden recently had $1.1 billion transformation to make the arena the magical place it is today. Now, the company expanded its legs through the Garden of Dreams foundation by rejuvenating places like neighborhood playgrounds. Last but not least, they even included scholarship and internship opportunities to high school seniors apart of the foundation’s partnered organizations.
One employee at Madison Square Garden, Jacob Moser, 21, helped grant a kid’s wish to be in the New York Knicks locker room and on the court. The kid’s name is Michael. Michael is a teen from the Make-a-wish Metro NY who received an invite to Madison Square Garden to meet Derrick Rose. He ended not only meeting Rose, but Jacob, the tour guide at the Garden who showed him around.
Jacob said, “I can’t lie. That was awesome. Everyone is congratulating me. Apparently I was on TV which is cool. But nothing beats showing this kid the Knicks locker room. I don’t think anyone has appreciated my tour more than him.” After the tour, Michael became an honorary Knick and warmed up with the team before the night’s game.
The Garden of Dreams foundation also opened fundraiser lines at MSG networks to raise money. The fans would have opportunity to win tickets, autographed basketballs, hockey sticks and player’s jerseys as well. Dave, a Radio City Musical Hall employee says, “The thing I love most about being apart of the fundraiser lines is I have real fans call to receive the memorabilia. Sports fans aren’t known to be the most generous people ever. But these fans really care.”
A New York Knicks lower bowl season ticket holder, Rovin, has a Knicks collection like no other through bids, a little bit of luck, and the garden of dreams. “I collect things like old hall of famers’ Knicks jerseys. Autographed basketballs. The Garden of Dreams definitely makes that possible. My apartment is pretty much a Knicks museum at this point.”
Larry Johnson, known for being on the Knicks and pulling off the 4-point play, granted a wish to everyone by meeting fans at the Garden and the kids in need at the Empire State Building. Larry Johnson shares with MSG Networks, “You know, it was my first time in the Empire State Building. So the youngsters and to see them, how excited they were, messing with them, talking to them. I enjoyed it. It was fun. Garden of Dreams, it is a great thing we are doing. I’m just soaking up the moment.”
March 28 of next year, will be a special day for the charity. Tracy Morgan, Chris Rock, Jerry Seinfeld, John Oliver, Leslie Jones and many more will team up for the Garden of Laughs in theater at Madison Square Garden. Obviously, that is a lot of funny on one stage. Besides, they spend a lot of time joking on the court side seats of a Knicks game anyway, it is great they’ll use these laughs to benefit lives and the Madison Square Garden Company.
The most recent event was the Rudolph the Red Nose Reindeer Musical in theater at Madison Square Garden that some of the kids attended and were apart of. Employees at the Garden, during the day, also came together to make fleece blankets and pillows. So, it may be the end of the Garden of Dream’s week at Madison Square Garden, but it is sure not the last you’ll here of it.