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Fashion Illustration: a golden key to open imagination
“You don’t have what it takes: your drawings are off, you cannot get the proportions, you are not a good draftsman. Maybe you should think about textile design,” Bil’s art teacher told him after two months of his first semester at the Fashion Institute of Technology (FIT). “You don’t understand,” Bil exclaimed, “I saved my money for this. It’s my passion and my life, I want this.”
Bil Donovan has been a prominent New York-based fashion illustrator for the past 30 years. In the days when fashion photography swiped the fashion world, he achieved what many could only dream of. He was commissioned to do fashion illustration, instead of photography, by Dior, Vogue, Harper’s Bazaar, Saks Fifth Avenue, Neiman Marcus, Council of Fashion Designers of America (CFDA), Givenchy, Vanity Fair, Yves Saint Lauren and many others.
Return of Fashion Illustration
A depiction of fashion illustration started in sixteen century according to Cally Blackman’s book “100 Years of Fashion Illustration”. It evolved because of people’s amazement with costumes. It found its true market in 1900’s when Paul Poiret, a French fashion hauteur couture designer, began hiring fashion illustrators to draw his designs. In addition, during the golden years of fashion illustration – post the Great Depression through 1970’s – fashion publications such as Vogue and Harper’s Bazaar created a platform for pioneers and innovators of abstract fashion illustration.
Late 1970’s, however, fashion photography completely replaced illustration. Exploration of fashion photography began with visual masters such as Cecil Beaton and George Hoyningen-Huene in the late 1920s. In the next decade, the innovative photographer Horst P. Horst opened new avenues with his striking compositions. In late 1940’s Richard Avedon’s jumping models began appearing in Harper’s Bazaar. Furthermore, an accurate image of commercialized ready-to-wear garments became vital for mass production market. The new technology, such as Photoshop, gave photography limitless possibilities; fashion photographers such as Steven Klein, Annie Leibovitz, and Nick Knight began heavily using digital manipulations in their work.
Yet, everything in fashion moves very quickly. There are four seasons Spring/Summer, Fall/Winter, Resort, and Pre-Fall. For each season hundreds of designers from all over the world have to come up not only with new collections but also with fresh advertising campaigns. Additionally, fashion publications have to create new editorials for new collections mostly on a bi-monthly basis. “Photography is too mundane now and we kind of stretched the limits of it, people want something fresh on the page, what can draw their eye,” said Connie Gray, an art curator and co-founder of London-based gallery Gray Modern & Contemporary Art (Gray M.C.A.).
Recently, with social media’s popularity, fashion illustration is finding a renewed appreciation. Designer houses such as Prada for its 2014 Spring/Summer Prêt–à–Porter collection collaborated with illustrators to create wearable art pieces. This year almost every haute couture house from Dior to Chanel hired illustrators to draw their runway shows. “The wonderful thing about illustration is its impressionistic style,” said Ashley Gray, Director at Gray M.C.A., “Illustration got that golden key to open imagination.”
Social Media Influence
Social media let thousands of artists from different continents to share their imagination. An up-and-coming artist Diana Sultanova, a Moscow-based fashion illustrator, found Instagram encouraging, “It helped me to show my artwork to the whole world.” Young fashion illustrators like Marija Verde, a 28 years-old graduate from Fine Arts of Naples, Italy, as well benefits from social media, “It is a sort of virtual gallery where anyone can notice you and your work. It is like going to an exhibition.”
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Many artists find the use of social media very helpful in building a clientele. London-based artist Abbey Watkins who is known for her dark style said that Instagram enabled her to talk to people who buy her art, “It’s such a blessing,” she said. Another European illustrator Anna Halarewicz from Poland emphasized that social media “definitely expanded my range of customers.” Natalia Jnete, Florida’s native who currently lives and works in Manhattan, even received commissions from ODDA and Nylon Magazines through social media, “I don’t think I would be able to get it on my own.”
Even thought social media helped numerous emerging artists to find an audience, established artists such as Donovan find it unfair, “I often see how young artists on social media copying work of famous illustrators without giving them any credits. It’s just unethical.” It happened to Donovan on several occasions. Yet, art collectors know whose work is valuable, “Bil is the contemporary master of fashion illustration today,” said Connie Gray. This year, during London’s Fall Fashion Week, Gray curated “Drawing on Style” a contemporary fashion illustration exhibition. There, Donovan’s work was shown next to that of the fashion illustration pioneers such as René Gruau, René Bouché, Carl ‘Eric’ Erickson and Antonio Lopez. “Most contemporary illustrators work digitally but Bil takes the tradition of fashion illustration back and draws from life. It is very rare these days,” said Connie Gray.
Digital Drawing
In today’s digital age, Bil Donovan is unique. Many artists enhance their hand-drawings in software such as Adobe Illustrator. Seoul’s, South Korea, emerging artist Paige Jang loved to use ink pens and crayons but recently she began coloring her work digitally, “I like it because of the editing and re-editing is much easier.” An established fashion illustrator Esra Roise from Oslo, Norway, whose client list includes Stella McCartney, Burberry and NIKE prefers to draw with pencil and watercolor, yet, digital embellishment found its way in her work too, “I enjoy the juxtaposition of something handmade mixed with something digital.”
Digital illustration made it possible for fashion apps such as Chic Sketch app to find its audience. This app allows its users to have their photographs turned into a custom fashion illustration for only $9.99 per photo. Ksusha Kovaleva, a Ukrainian artist and one of the leading illustrators for this app, shared that she never leaves her Samsung tablet out of her eyesight because almost every other minute she receives request notifications for new illustrations, sometimes as late as midnight. She is required to finish a sketch within 30 minutes. “I feel that digital drawing is killing my art. I find myself often missing my ink and quality paper,” she said. The perks of her job, however, keeps her motivated: “I worked at many fashion events that I could not even dream of! During this New York Fashion Week, I illustrated for Kate Spade’s fashion show and often illustrate at Bloomingdales for special events.”
The Contemporary Master
Ever-growing fashion is still a small market where everybody knows each other. Donovan teaches his students at FIT and the School of Visual Arts (SVA) that an illustrator should be versatile. Besides having an understanding of graphic design, digital drawing, and composition, an illustrator should be able to hand draw anything. Throughout his career, he learned that it’s vital to make mistakes on a paper and see what shows up because “it’s more about discovery than about success or failure.”
Aside from teaching and doing commissioned work, Donovan facilitates events at the Society of Illustrators in New York, where he encourages illustrators to hand draw from life, and he hires a range of models from professional boxers to high fashion models. “You never stop learning and if you want to be the best you have to continue taking classes. Push yourself beyond your comfort zone,” he said to his students at Washington Square Park where he took them for a field drawing session.
“Simplicity of brush strokes, leaving far more out than putting in. This is where he is an absolute genius,” said Ms. Gray while looking through Donovan’s original pieces and evaluating potential prices for her collectors. Donovan acknowledged that he receives numerous comments about how effortless and easy his work looks. However, he is upset that not everybody understands that his talent comes from years of practice, from taking many classes and learning from so many different teachers.
Decades ago, as a FIT freshmen student, Donovan began drawing 24/ 7 from a life figure, never copying from photographs. He drew his roommate, his cat Porkchop, his toothpaste, even his toilet. Later, Donovan went to SVA where he enrolled in Jack Potter’s class. Potter, an innovative 1950’s fashion illustrator, completely changed Donovan’s artistic approach. He only taught selectivity and was known for teaching artists to feel their drawings, instead of copying what they see. During the first class with Potter, students were required to bring all their best work. Donovan brought two drawings and when Potter approached them and exclaimed,“ Whose are these?” Bil proudly proclaimed, “They are mine.” Potter said, “Oh my Gosh, what is such a young man doing such an old lady work for?! You are young and you should not do this. Draw your age.” Bil laughingly recalled, “I just wanted to die. But I learned a lot. And I’ve studied with Potter for over eight years even after I graduated from college.”
Fashion imagery development follows trends and new technologies. The mixture of different medias: photography, illustration, digital manipulation, and video already have built a platform for new ideas. Perhaps, a century from now, art collectors will find value in those ideas and call them masterpieces of contemporary fashion illustration. Social media that helped to discover emerging fashion illustrators could as easily cause depreciation of this art form. However, there is always going to be something about having a blank piece of paper, whether it’s digital or not, simply because art begins from a pure imagination. “It’s almost like being an alchemist you are creating something out of nothing. It has merit and spirit and essence. It’s magical,” Bil concluded.