HELP WANTED. Ads like these are everywhere, but often do they work? That remains to be seen. But when the market is disrupted, the biggest catalyst that spurs attention, growth, and potential employees is success.
Uber provided this catalyst in 2010 when it rattled the market for taxi service in New York City. Since then, the ride-sharing app has opened the door to other apps like Lyft and Gett.
But Uber did more than shake the market: it altered the conceptions that come along with the market. They replaced clunky yellow cabs with sleek, more modern luxury cars; everything is done via an app to ensure optimal revenue, wait time, and demand.
Suddenly there are more attractive perks with a career in the taxi industry.
Cheick Niambele realized this. He has worked part-time with Uber for nearly a year. The flexible schedule offered is crucial to Niambele, a full-time student at Baruch College.
This story will cover the Uber industry with a narrative revolving around Cheick Niambele as a student and a driver in a growing industry.
