Procuring Government Contracts

By Shiau-Larn (Shalom) Hoang Business Advisor, Baruch Small Business Development Center During economic down times, lots of small businesses and entrepreneurs turn to look for government contracting opportunities when work from the private sector becomes scarce. It is true that the US government is the single largest buyer in the world Read more…

How to Price a New Product or Service

By Alek Marfisi Many times small businesses face a big challenge when it comes time to deciding what price they should charge for their product or service.  The reasoning behind this is that there is just no clear cut solution.  Pricing ultimately comes down to a qualitative rationalization between a Read more…

Spend Money on Marketing

By Alek Marfisi To preface this entire discussion, let’s absorb the following logical facts: Spending money on marketing increases sales. (The inverse) Not spending money on marketing results in fewer sales than if a business was to spend money on marketing. Here at the Field Center, we are in the Read more…

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