Be Your Own Promoter: Five Digital Marketing Hacks for Entrepreneurs

It’s happened before: you searched online for a restaurant, laundromat, or local retailer, but the business lacked either a website or a Facebook business page. Denied the information you needed, you moved on. Web presence is a must for discoverability, but time-pressed entrepreneurs often don’t have the wherewithal to regularly engage new business online. Here […]

There’s a mobile app for that – effective mobile app design is key to growing your business

As an entrepreneur, you are constantly looking for ways to grow and promote your business. Digital is on the rise and that opens a wide door of opportunities for mobile apps. Researchers predict that over 268 billion mobile downloads will generate over $77 billion in revenue, according to a report by media analytics company comScore. How […]

The Digital Transformation Playbook: Five ways your startup can compete with the big names in business

Laggards in today’s digital era self-destruct faster than you can say “WiFi.” In the business world, so-called “first generation” organizations predating the smartphone are being unseated by startups. However, it’s not about which digital business is using the latest technology – it’s about mindset, says David L. Rogers, author of The Digital Transformation Playbook: Rethink Your Business for […]