- By Sofia Mogliazzi
Ruthie Pitio, age 19 poses with no makeup and natural hair
Seven billion dollars. Women spend seven billion dollars a year in makeup. Now if you’re not quite blown away by that number let me put it into perspective…That’s enough money to give every human being on the planet a dollar! With unemployment at an all time high and wages sparse, it’s surprising that national makeup sales remain the same, and in certain years of economic strife…have increased. The question is why? What is this obsession with using your face as a canvas and spending your rent money on concealer and lip-gloss?
I’m ready for my close up
A woman who goes out without cosmetics is seen as “letting herself go” in our culture. A woman who goes to a job interview with a bare face is seen as sloppy. Many bars and restaurants actually give their female employees the title of “working model” so that they can legally be fired for not wearing makeup.
Scientific studies done by cosmetic researchers from the University of Indanapolis show that makeup makes a woman appear more trustworthy, confident and competent. So wait a minute…my shade of blush determines if I’m a more competent female? And me putting on a fake face makes me more trustworthy? Now there’s something not quite right there. However, it is strangely true and the more put together a woman is the more trust you bestow onto her…and makeup plays a huge part in that. So tell me…who do you trust?
Ruthie Pitio, age 19 poses after spending two hours in hair and makeup
