Freshman Seminar Fall 17 CRA

Bloomberg! -Victor Deng

As my friends and I began to leave our English class, we were faced with a dilemma. We did not know what to do with our 5 hour break until our next class, so we browsed through the list of events that are happening at Baruch. There was a Bloomberg workshop that intrigued me since I wanted to learn more about stocks and how prices are altered. I decided to attend the workshop and luckily there were some computers left. I quickly sat down and observed the dual monitors filled with graphs and numbers. The instructor taught me how to read revenue reports, social media influence of stock prices, and how to import real time prices onto Microsoft Excel. The Bloomberg program is similar to a search engine where you enter certain commands for information about public companies. Revenue reports displayed quarterly earnings from products and the services associated with it. Apple reported 78 billion quarterly revenue as the iPhone 7 and 7 Plus and about 7 billion of this revenue was due to services such as apps. I like the fact that I able to use this program to browse their reports for their revenue and the reasoning for it; this includes expansion of foreign markets and their new hardware changes. Going forward, instead of being overwhelmed by large numbers regarding how much money public companies make, I am able to read reports that justify where the money is coming from. This is imperative to my future since I am looking forward to invest in both short and long term investments when I feel ready. I also would like to pursue a career in investment banking so this workshop helped me pave a road towards that field.