Sensationalists believe we’re witnessing the fall of a digital empire in Twitter’s decline, but are they right? As new platforms for online social media, such as Instagram and Pinterest, boast comparable visit numbers to those of the networking giant, its status appears threatened. (Penn State) Media Effects Research director Shyam Sundar suggests that Twitter’s decline, in spite of its status as the undisputed leader in text-based social network traffic, can be attributed to other sites effective implementation of networking with greater focus on auditory and visual media. Though it may be early to write the networking giant off, its projected downfall inspires melodrama worthy of primetime.